TOP TIP: Refer to your key objectives (often) to keep your content on track. Was the goal to:
- Inform and Educate?
- Improve Ambiance?
- Motivate and recognise?
1 - Possible sources of content
- Mix it up. Your audience will not watch a screen full of static ‘adverts’ or messages from ‘the
boss’. So, pose a hypothetical question in your workplace… Introduce a new vision from
marketing… Add a humorous anecdote from the team building event… for example.
- Aim to gather and adapt content from other comms platforms channels:
- Support Blogs & E-mails
- Executive Blogs
- News Releases
- Staff Intranet (Staff Social Network)
- Company Website
- Job Listings
2 - Check the copyright usage
With all assets and written content gathered from outside sources (that are not produced within your own organisation), please make sure that all written and image content meets your company’s copyright standards.
TIP: To ensure any copied content is suitable for your company's copyright standards, always ask permission from the editor/curator and offer to give a credit.
Use free or royalty-free image libraries, such as: