TOP TIP: Refer to your goal (often) to keep your content on track. Was the goal to:
- Inform and Educate?
- Improve Ambiance?
- Motivate and recognise?
1 - Possible sources of content
- Mix it up. Your audience will not watch a screen full of ‘adverts’ or messages from ‘the
boss’. So, pose a hypothetical question in your workplace… Introduce a new vision from
marketing… Add a humorous anecdote from the team building event… for example.
- Aim to gather and adapt content from internal channels; Advertisements, Banners, Support Blogs & E-mails, Executive Blogs, Memos, News Releases, Newsletters, Podcasts, Posters, Presentations, Reports, Speeches, Staff Intranet (Staff Social Network) and Websites
2 - Check the copyright usage
- With all assets gathered from outside sources, please make sure that all written and image content meets your company’s copyright standards. Always ask permission and offer to give a credit. Use free or royalty-free image libraries, such as: