Once you've established who your audience is and put together a Vibe team (made up of publishers, content creators and tech support), the next step is to understand the different types of 'visual communications" content and decide:
- What content you have to work with
- What can be automated to save you time
- What content needs to be created
- Which system would you prefer to manage your content in?
e.g. a custom content stream in Your Vibe portal or an automated stream:
Also, be sure:
- You understand your role in the Visual Comms team
- You are clear on the different types of content:
Know what you want to communicate and how? Now you are ready to plan your content!